Get in Touch
Get in Touch

How we turned ₹97K of ad spend into 100 site walk-ins & a sold-out project.

Brookstone — the flagship residential development under Shatranj Group — needed a consistent, qualified pipeline of buyer enquiries from the Ahmedabad market. Not vanity reach. Real, contactable leads at a controlled cost, month after month, while continuously testing creative to keep cost-per-lead in check as audiences fatigued.
  • AHMEDABAD
  • DEC 2025 — JUN 2026
  • 19 CAMPAIGNS

A 7-month Meta Ads engine for the Brookstone residential project — built, tested and optimised campaign by campaign until the leads turned into footfall, and footfall into bookings.

520

Qualified Leads

₹187

Cost / Lead

~100

Site Walk-ins

Start a Project
How we did it

We didn’t run one campaign and hope. We ran Brookstone as a continuously-optimised testing system — 19 campaigns over 7 months — built in three moves.

Build the base

Pixel & lead-forms set up, audiences researched, first lead-gen campaigns live to capture enquiries natively — no dependence on website drop-off.

Test relentlessly

Rotated creative formats — CGI, AI video, carousels, VoxPop, statics — against multiple audiences so no single angle burned out as it fatigued.

Scale the winners

Reallocated budget every month toward the ad sets producing the cheapest qualified leads, paused what didn’t convert, and retargeted warm audiences.
Native lead capture. Meta instant forms as the core engine, so enquiries came in without losing buyers to a slow landing page.
Seasonal hooks. Layered limited-period and festival offers to lift response during slower stretches.
Creative variety. Five+ formats in parallel to learn what the Ahmedabad buyer actually responds to.
Active management. Weekly monitoring and budget shifts — a managed engine, not a set-and-forget boost.

Total Meta Ads activity across the Shatranj Group ad account for the Brookstone project.

Within 6–7 months of launch, the client reports a 25% increase in monthly revenue. Here's that increase set against the current walk-in volume it's built on.

₹97,037

Ad Spend

7.9L

Impressions

4.97L

People Reached

7,453

Link Clicks

520 Meta leads became ~100 physical site walk-ins — a steady stream of buyers walking through the door, every single month.

Month by month

Account-level delivery, broken down across the 7-month window.
MonthSpendImpressionsClicksLeadsCost / LeadCTR
Dec '25₹18,37350,3891,027102₹1802.04%
Jan '26₹17,58295,6511,147111₹1581.20%
Feb '26₹16,567112,4311,157106₹1561.03%
Mar '26₹15,291181,9811,75979₹1940.97%
Apr '26₹1,951173,6802237—0.13%
May '26₹9,357100,96999525₹3740.99%
Jun '26₹17,91675,6441,14590₹1991.51%
Read : Dec–Feb was the strongest lead-cost stretch (₹156–₹180/lead). April was a deliberate low-spend awareness phase. June recovered lead volume sharply (90 leads at ₹199) on refreshed Brookstone creative.

The creative we ran

A rotating mix of formats kept the campaigns fresh across all seven months. A sample of what went live:
Spotlight

Last 2 months

The most recent push — reflecting current creative and offers.

₹27,273

Spend

115

Leads

₹237

Cost / Lead

1.09L

Reached

2,140 link clicks · 1.76 lakh impressions · 1.21% CTR. June alone delivered 90 leads — the second-best lead month of the entire window, showing the refreshed creative is converting.

Why it worked

Leads that showed up

520 Meta leads converted to ~100 site walk-ins — a ~19% rate, right in the healthy band for real-estate campaigns.

Efficient cost-per-lead

Across 7 months and ₹97K of spend, Brookstone generated 520 trackable leads at an average ₹187 each — strong for real-estate enquiries in Ahmedabad.

Always-on testing

19 campaigns and many creative formats — CGI, AI video, carousels, VoxPop — meant no single audience burned out. When one fatigued, the next was ready.

A pipeline, not a spike

Leads and walk-ins arrived consistently across all seven months — a dependable flow of buyers for the sales team, not a one-off burst.

Paid media

Spend & Efficiency

Every rupee split by intent, so the ROI story is honest about what it actually bought.

Commercial (Leads + Calls)
₹81,683
Traffic / Awareness
₹41,887
Hiring (excluded from ROI)
₹2,227
1,375

Form Leads

231

Phone Calls Placed

₹51

Blended Cost / Inquiry

Organic growth

Facebook vs Instagram

Measured off a near-zero baseline — read as "built from scratch," not "optimized further."
Views
5.9M
FB
7.7M
IG
Reach / Viewers
1.6M
FB
1.7M
IG
Interactions
22.9K
FB
46.3K
IG
Link Clicks
5.9M
FB
7.7M
IG
Profile Visits
5.9M
FB
7.7M
IG
New Follows
5.9M
FB
7.7M
IG
Local search

Google Business Profile

The closest available proxy for offline intent: someone requesting directions or calling is a near-immediate walk-in signal.
465

Direction Requests

292

Calls from Profile

  • Furniture shop chitradurga
  • Furniture shop near me
  • Study table
  • Branded searches
Source Data

Pulled straight from the dashboards

No estimation — direct screenshots from Meta Business Suite and Google Business Profile.
Business Outcome

Before Market Minds vs After Market Minds

Within 6–7 months of launch, the client reports a 25% increase in monthly revenue. Here's that increase set against the current walk-in volume it's built on.

This is you

  • You have active or launching projects and want a steady flow of qualified buyers.
  • You want leads that turn into site visits — measured from click to walk-in.
  • You're ready to invest in a managed, always-on engine, not one-off boosts.
  • You have a sales team that follows up on every enquiry.

Probably not yet

  • You want a single week of ads to "test the market" and stop.
  • There's no one to call the leads back quickly.
  • You're looking purely for likes and reach, not enquiries.
For Real Estate Developers

Your next project deserves a pipeline, not just posts.

We build the same structured, always-on Meta & Google engine for developers who want leads that turn into site visits and bookings — measured every step from click to closing.
Start a conversation