Vrinda’s Hair & Makeup Academy
category:
services:
WordPress, HTML
Vrinda’s Beauty Care & Arpita Desai Makeover Academy is a premium women-only salon and makeup academy located in Maninagar, Ahmedabad.
Founded by Arpita Desai, a beauty educator with 25+ years of experience, the brand offers salon services and 25-day basic to advanced professional makeup courses.
Challenges
Low Brand Awareness
Newly launched academy with no online presence or followers.
Zero Admissions Initially
First few months had little to no batch enrollments.
No Automation or Follow-Up System
Leads were dropping without structured nurturing.
Need for Scalable Marketing System
Goal was to make monthly batches fully booked using digital marketing.
Our Solution
We built a complete digital ecosystem combining paid media, content, automation, and local SEO.
Meta Ads
Lead generation campaigns with emotion-based reels and voiceovers.
SEO & GMB
Local SEO optimization for “Makeup Academy in Ahmedabad.”
Content Production
Regular shoots, testimonial reels, and course demo creatives.
Lead Tracking & CRM
Daily lead monitoring, follow-up reports, and funnel optimization.
WhatsApp Automation (WATI)
Multi-chatbot flows, auto-replies, and course broadcasts.
Creative Strategy
- UGC-style testimonial reels featuring real students holding their certificates.
- Emotional storytelling to drive trust and connect with aspiring beauticians.
- Campaign mix of “Basic to Advanced Course”, “Masterclass”, and “Airbrush Makeup” ad sets.
- High-performing ad creatives generated engagement and inquiries directly via Instagram DM + WhatsApp Chat CTA.
Automation & Retargeting Setup
- UGC-style testimonial reels featuring real students holding their certificates.
- Emotional storytelling to drive trust and connect with aspiring beauticians.
- Campaign mix of “Basic to Advanced Course”, “Masterclass”, and “Airbrush Makeup” ad sets.
- High-performing ad creatives generated engagement and inquiries directly via Instagram DM + WhatsApp Chat CTA.
- ₹4L monthly revenue with just ₹15K ad spend.
- ROI of 2566%.
- 200+ new monthly inquiries.
- Improved customer perception → seen as luxury, not generic.
| Metric | Value |
|---|---|
| Total Ad Spend | ₹3.89L |
| Total Reach | 4.73 Million+ |
| Total Impressions | 17.09 Million |
| Total Conversations (Leads) | 4,737 |
| Avg Cost per Lead | ₹8.5 – ₹27 |
| Monthly Lead Volume | 200 – 250 leads |
| Conversions (Admissions) | 12 – 15 students per month |
| Revenue (Academy Only) | ₹4L – ₹6L per month |
| ROI / ROAS | 8x – 10x |
| Organic + Paid Reach (per campaign) | 82K – 285K |
| Engagement Growth (YoY) | +153% |
