Voyagers Adventures
Client :
Voyagers Adventures
Core Focus :
Matheran, Saputara, Jaisalmer, Kutch & Dwarka Tour Packages
Engagement
Industry :
Travel & Adventure Tourism
Period :
February 2025 – November 2025
Headquarters :
Ahmedabad, Gujarat
Platform :
WordPress (Responsive site with lead generation structure)
Ideal Customer Persona (ICP) :
Working professionals aged 24–45, primarily from Gujarat, searching for short adventure trips, family getaways, or local group tours.
Challenges
Voyagers Adventures had strong on-ground operations and word-of-mouth reputation but lacked visibility in Google Search.
Minimal Visibility
The site wasn’t ranking for high-intent tour keywords like “Matheran tour package from Ahmedabad.”
Low Organic Traffic
Only ~2.8K clicks in 6 months prior to optimization.
Technical Issues
Broken links, missing sitemap, crawl inefficiencies, no schema markup.
Weak Content Strategy
Short, generic content (200–300 words) on destination pages with no keyword mapping.
Local Presence Gap
Unoptimized Google My Business listing, outdated details, and inconsistent NAP (Name, Address, Phone).
Low Page Authority (PA 9)
No backlinks, internal linking, or citations from relevant travel sources.
Weak Content Strategy
Short, generic content (200–300 words) on destination pages with no keyword mapping.
Objectives
- Boost organic visibility and clicks by 5–6x within 6 months.
- Achieve Top 5 ranking positions for all major destination keywords.
- Build a stronger content and keyword foundation for scalability.
- Enhance local SEO visibility for Ahmedabad-based search results.
- Improve page authority and search credibility through ethical link building.
The Strategy: End-to-End SEO Growth Framework
- We designed a 3-layer growth system combining technical SEO, on-page depth, and authority scaling — executed systematically over six months.
| Area | Actions | Outcome |
|---|---|---|
| Crawlability & Indexing | Fixed broken URLs, implemented 301 redirects, submitted updated XML sitemap, fixed canonical tags | Indexation improved by 121% |
| Site Architecture | Optimized URL hierarchy by tour clusters (e.g., /saputara-tour-package/, /matheran-tour-package/) | Better keyword-to-URL mapping |
| Schema Markup | Added LocalBusiness, BreadcrumbList, TouristAttraction schema | Featured snippet eligibility improved |
| Core Web Vitals | Optimized LCP (4.2s → 2.3s), improved mobile responsiveness | Bounce rate dropped 14% |
| Security & Robots.txt | Cleaned disallowed paths, ensured HTTPS-only redirection | Crawl budget optimized |
| Action | Focus | Impact |
|---|---|---|
| Keyword Mapping | Mapped 60+ long-tail and city-based keywords (e.g., Matheran package from Ahmedabad, Saputara trekking camp) | Focused traffic quality |
| Content Rewrite | Rewrote all major destination pages with 1,000–1,200 words of keyword-rich, SEO-structured content | Improved dwell time & relevance |
| Meta & Heading Optimization | Added compelling Meta Titles, Descriptions, and structured H1–H3 hierarchy | CTR improved to 3.7% |
| Internal Linking | Connected destination pages, FAQs, and package comparisons | Reduced bounce rate |
| Lead Funnel Integration | Added enquiry forms + WhatsApp CTAs + event tracking | Conversions via organic traffic improved |
| Area | Key Work Done | Result |
|---|---|---|
| Google My Business | Updated visuals, categories, FAQs, and posts | +210% profile impressions |
| Backlink Building | 40+ contextual backlinks from travel directories, local blogs & forums | Domain Authority ↑ from 2 → 4 |
| Page Authority (PA) | Improved from 9 → 19 in 6 months | Higher keyword trust flow |
| Local Citations | Consistent NAP setup across JustDial, IndiaMart, Sulekha, Tripoto | Improved map pack ranking |
| Review Generation | Encouraged 40+ new reviews | Boosted local conversions |
| Metric | Feb–Apr 2025 | Jul–Nov 2025 | Growth |
|---|---|---|---|
| Total Clicks | 2.8K | 16.9K | +504% |
| Total Impressions | 62.5K | 461K | +637% |
| CTR | 4.5% | 3.7% | Slight dip (broader reach) |
| Avg. Position | 17.7 | 9.7 | +8 rank improvement |
| Indexed Pages | 19 | 42 | +121% |
| Organic Sessions (GA) | 3,291 | 10,120 | +207% |
| Returning Users | 579 | 1,713 | +196% |
| Keyword | Rank (Before) | Rank (After) | Growth |
|---|---|---|---|
| Matheran tour package | #14 | #2 | +12 |
| Matheran tour package from Ahmedabad | #18 | #2 | +16 |
| Saputara tour package from Ahmedabad | #20 | #3 | +17 |
| Jaisalmer tour package | #24 | #3 | +21 |
| Saputara tour package | #26 | #4 | +22 |
| Kutch tour package | #31 | #5 | +26 |
Result: Voyagers now ranks in the Top 5 for 6 major high-intent keywords, driving consistent tour enquiries organically.
| Channel | Mar–Jun 2025 | Jul–Nov 2025 | % Growth |
|---|---|---|---|
| Organic Search | 3,291 | 10,120 | +207% |
| Direct | 1,542 | 3,403 | +123% |
| Referral | 80 | 226 | +182% |
| Social | 2,294 | 2,593 | +13% |
| Metric | Before | After | Change |
|---|---|---|---|
| Avg. Session Duration | 1m 02s | 1m 34s | +32s |
| Bounce Rate | 58% | 44% | -14% |
| Engaged Sessions/User | 0.92 | 1.08 | +17% |
| Returning Users | 579 | 1,713 | +196% |
| Page | Growth % | Avg. Engagement | Rank |
|---|---|---|---|
| /saputara-adventure-camp | +173% | 1m19s | #3 |
| /matheran-tour-package | +203% | 1m16s | #2 |
| /dwarka-tour | +266% | 51s | #5 |
| /jaisalmer-package | +366% | 59s | #3 |
| /kutch-tour-package | +353% | 1m00s | #5 |
Note: Each optimized page achieved significant traffic gains and visible ranking lift.
| Month | Clicks | Impressions | Milestone |
|---|---|---|---|
| March | 1K | 60K | Foundation Setup |
| May | 2.2K | 100K | Schema + Backlinks |
| July | 3.5K | 180K | Top 10 Rankings Start |
| August | 2.8K | 210K | GMB Optimization |
| October | 3.7K | 320K | Top 5 Rankings |
| November | 4K | 461K | Consistent Performance |
| KPI | Result |
|---|---|
| Organic Lead Cost (Est.) | ₹40–₹60 per enquiry |
| Lead-to-Booking Conversion | 7–8% |
| Monthly ROI from SEO | 6–8x |
| Organic Share of Total Leads | 55–60% |
Key Learnings
- City-specific keyword clustering = best-performing strategy
- Schema markup accelerated SERP visibility
- GMB + citations helped local rankings
- Longer, intent-based content improved dwell time
- Ethical backlinking enhanced page authority without spam risk
Conclusion
- Over six months, Voyagers Adventures went from minimal search visibility to becoming one of the most discoverable travel brands in Gujarat’s local tourism niche. The results were achieved purely through technical SEO, on-page optimization, and authoritative link building — proving that sustainable growth comes from precision, not paid spikes.
| KPI | Achieved |
|---|---|
| Organic Clicks | +504% |
| Search Impressions | +637% |
| Avg. Position | Improved from 17.7 → 9.7 |
| Top 5 Keywords | 6 |
| Page Authority (PA) | Increased from 9 → 19 |
| Organic Sessions | +207% |
| ROI | 6–8x |
