SEO Case Study: Arcler Projects LLP
Client:
Location :
services:
Goals and Objectives
- Drive organic web traffic from relevant industrial users and technical researchers.
- Improve user engagement and session quality through structured page hierarchy and internal linking.
- Build keyword authority for “waste management,” “recycling,” and “processing plant” queries.
Key Challenges
- New website with low quality content and organic footprint.
- Limited keyword density and schema errors in early months.
- High bounce rates due to technical pages lacking structure.
- No backlinks optimization initially.
Solutions & Implementation
Technical SEO
Fixed broken links, added missing schema ( Product, Breadcrumb), and optimized crawl paths via sitemap submission.
On-Page Optimization
Optimized 20+ core pages with content optimization, keyword mapping, new meta titles/descriptions, and improved internal linking.
Content Optimization
Added FAQ blocks, process flow diagrams, and keyword clusters for “waste management,” “AFR,” and “RDF.”
Performance Optimization
GSC & Analytics Integration
Zero Ad Spend Strategy
| Metric | May–July 2025 | Aug–Oct 2025 | Growth |
|---|---|---|---|
| Active Users | 892 | 3,000 | +211% |
| New Users | 862 | 2,970 | +217% |
| Average Engagement Time | 2m 03s | 1m 11s | Slight drop due to 3× higher visitor volume |
| Event Count | 12K | 21K | +80% |
| Top Traffic Sources | Google / Organic, Direct, Bing / Organic | — | — |
| Top Cities | Ahmedabad, Hyderabad, Mumbai, Bengaluru, Chennai | — | — |
Insight: Organic sessions contributed 60%+ of total traffic, establishing Arcler’s website as a consistent inbound channel for industrial visitors.
User Activity Trends (GA4 Insights)
- +235.8% user activity growth in September–October 2025.
- Average monthly users increased from 419 → 1.5K (organic).
- Returning users improved from 6% → 18%, indicating stronger content retention.
- User retention during weeks 2–4 rose to 2.3%, showing increased engagement.
| Source | Users | Sessions | Growth |
|---|---|---|---|
| Google / Organic | 1,200 | 1,300+ | +184% |
| Direct | 858 | 870 | +138% |
| Bing / Organic | 61 | 61 | +100% |
| LinkedIn / Referral | 26 | 26 | New source |
| ChatGPT / Referral | 16 | 40 | +220% |
SEO and technical optimization efforts also enhanced cross-platform visibility, with LinkedIn and Bing traffic growing naturally.
Key SEO Achievements
- 6× Increase in Google Search Impressions (13.7K → 116K).
- 350% Rise in Clicks — purely organic, no paid campaigns.
- +11 Avg. Position Improvement across top keywords.
- 2× Growth in returning visitors (repeat engagement).
- 0% Ad Spend — 100% results from organic SEO strategy.
| KPI | Before (May 2025) | After (Oct 2025) | Change |
|---|---|---|---|
| Monthly Clicks | 264 | 1,210 | +358% |
| Impressions | 13.7K | 116K | +745% |
| Organic Users | 419 | 1.5K | +258% |
| Session Duration | 2m 03s | 1m 11s | -28% (due to higher user base) |
| Returning Users | 6% | 18% | +3× growth |
Summary
- With no paid ads, the brand achieved:
- 7× rise in impressions
- 4× increase in clicks
- 2× traffic engagement.
- This data-driven, content-focused approach positioned Arcler as a search-visible and industry-authoritative engineering brand in India’s Waste-to-Energy sector.
Conclusion
Through a structured SEO and content strategy, Arcler Projects LLP achieved consistent, scalable organic growth between May and October 2025.
The results demonstrate that technical precision, keyword research, and on-page depth can outperform paid efforts — delivering long-term visibility and audience trust without any advertising spend.
🚀 100% Organic SEO Growth | 0 Paid Ads | Data-backed Results
