Bhawani Bangles
About the Brand
Bhawani Bangles is a 40-year-old imitation and wedding jewelry brand from Ahmedabad.
With 3 stores across the city, it’s known for premium Kundan, Jadtar, Moissanite, Antique, and Diamond-finish jewelry — catering to both brides and grooms for wedding and festive occasions.
Despite its long-standing offline reputation, the brand’s social media presence was stagnant — no measurable ROI, no new walk-ins, and followers were actually decreasing every month.
Despite its long-standing offline reputation, the brand’s social media presence was stagnant — no measurable ROI, no new walk-ins, and followers were actually decreasing every month.
Challenges
Declining Digital Presence
Followers and engagement were dropping despite consistent posting.
No ROI or Data Visibility
The previous agency provided no clarity on ad spend, reach, or conversion tracking.
Low Footfall & Seasonal Loss
Even during the wedding season, walk-ins were inconsistent and offers went unnoticed.
Skepticism Toward Digital Marketing
The brand had lost confidence due to poor earlier agency experience.
Our Solution
We designed a complete sales-focused digital ecosystem to bring measurable footfall and in-store conversions — starting small and scaling strategically.
Meta Ads (Facebook + Instagram)
Offer-based footfall and WhatsApp lead campaigns.
UGC + Content Creation
Real customer shoots, jewelry try-on videos, and emotional Hindi voiceovers.
Offer Strategy
“30% Off Wedding Collection” and “Try Before You Buy” campaigns.
Local Targeting
Focused on Ahmedabad families, brides, and festive shoppers.
Influencer Collaboration
Partnered with local makeup artists & creators to feature products organically.
| Phase | Strategy | Ad Spend | Sales Achieved | ROI |
|---|---|---|---|---|
| Phase 1 – Trial Campaign | Small-scale test campaign for “Wedding Offer.” | ₹3,500 | ₹2.5 – ₹3 Lakh | 85× |
| Phase 2 – Offer Optimization | Refined creatives, voiceovers, and store-based targeting. | ₹12,000 | ₹4.8 Lakh | 40× |
| Phase 3 – Scale-Up | Full-scale “Wedding Jewelry Festival” ads with UGC + Influencer push. | ₹40,000 | ₹14 – ₹15 Lakh | 35× |
| Metric | Result |
|---|---|
| Total Ad Spend | ₹40,000 |
| Total Revenue | ₹14–15 Lakh |
| ROI / ROAS | 35× |
| Leads Generated | 3,000+ |
| Reach | 5.2 Lakh+ |
| Impressions | 7.8 Lakh+ |
| Average CPL (Cost per Message) | ₹18–₹23 |
| Store Footfall Growth | 4× increase during wedding season |
Highest-performing local jewelry ad campaign in Ahmedabad’s wedding season 2025.
| KPI | Outcome |
|---|---|
| Sales Growth | From ₹3L (pilot) → ₹15L (scaled campaign). |
| Ad Efficiency | 97× ROI in initial test, stabilized at 35× ROI in scale. |
| Customer Reach | 5.2L+ across Ahmedabad and nearby cities. |
| Leads & Conversations | 3,000+ qualified DMs and WhatsApp chats. |
| Influencer Reach | 1.2L+ via local creators and stylists. |
| Engagement Lift | +220% increase in interactions and store inquiries. |
Results in Summary
- ₹15L Sales from ₹40K Ad Spend
- 35× ROI
- 4× Store Footfall
- 3,000+ Leads
- 5.2L+ Audience Reached
- Campaign Scaled Organically with UGC
- 3,000+ Leads
Conclusion
- From declining engagement to ₹15 lakh+ in verifiable in-store sales, Bhawani Bangles’ growth story shows the power of emotion-led performance marketing.
- Market Minds rebuilt the brand’s trust in digital marketing by turning awareness into measurable conversions — using UGC storytelling, local influencer amplification, and precision ad targeting that transformed a traditional jewelry brand into a modern sales machine.
