category:
services:
WordPress, HTML
Vrinda’s Beauty Care & Arpita Desai Makeover Academy is a premium women-only salon and makeup academy located in Maninagar, Ahmedabad.
Founded by Arpita Desai, a beauty educator with 25+ years of experience, the brand offers salon services and 25-day basic to advanced professional makeup courses.
Challenges
Low Brand Awareness
Newly launched academy with no online presence or followers.
Zero Admissions Initially
First few months had little to no batch enrollments.
No Automation or Follow-Up System
Leads were dropping without structured nurturing.
Need for Scalable Marketing System
Goal was to make monthly batches fully booked using digital marketing.
Our Solution
We built a complete digital ecosystem combining paid media, content, automation, and local SEO.
Meta Ads
Lead generation campaigns with emotion-based reels and voiceovers.
SEO & GMB
Local SEO optimization for “Makeup Academy in Ahmedabad.”
Content Production
Regular shoots, testimonial reels, and course demo creatives.
Lead Tracking & CRM
Daily lead monitoring, follow-up reports, and funnel optimization.
WhatsApp Automation (WATI)
Multi-chatbot flows, auto-replies, and course broadcasts.
Creative Strategy
- UGC-style testimonial reels featuring real students holding their certificates.
- Emotional storytelling to drive trust and connect with aspiring beauticians.
- Campaign mix of “Basic to Advanced Course”, “Masterclass”, and “Airbrush Makeup” ad sets.
- High-performing ad creatives generated engagement and inquiries directly via Instagram DM + WhatsApp Chat CTA.
Monthly Performance Metrics
Reach
Revenue
Spent
Leads
| Metric | Result |
|---|---|
| Total Ad Spend | ₹3.89L |
| Total Reach | 4.73 Million+ |
| Total Impressions | 17.09 Million |
| Total Conversations (Leads) | 4,737 |
| Avg Cost per Lead | ₹8.5 – ₹27 |
| Monthly Lead Volume | 200–250 leads |
| Conversions (Admissions) | 12–15 students per month |
| Revenue (Academy Only) | ₹4–6L/month |
| ROI / ROAS | 8×–10× |
| Organic + Paid Reach (per campaign) | 82K – 285K |
| Engagement Growth (YoY) | +153% |
Automation & Retargeting Setup
-
Multi-Chatbot (WATI)
Responds instantly to 100% of new inquiries, reducing manual work by 60%. -
Follow-Up Flows
Automated reminders for batch start dates → 40% more conversions. -
Broadcasts
Sent to old leads about new batches → 3× repeat enrollments. -
Feedback Bot
Auto-collects student reviews post-course → 70% response rate.
Conclusion
From a newly launched academy to one of the most in-demand beauty institutes in Ahmedabad,
Vrinda’s Beauty Care & Arpita Desai Makeover Academy’s growth story is proof of what a data-driven digital ecosystem can do.
Market Minds transformed their digital presence with Meta Ads + Automation + Content System, achieving predictable sales and a steady stream of admissions every month.
We started with zero students and within months, every batch was full.
The automated system and content helped us handle hundreds of inquiries easily.