Voyagers Adventures Social Media Ads
Client :
Voyagers Adventures
Core Focus :
Adventure treks, camping, and short getaways across Saputara, Matheran, Manali, Kutch, Jaisalmer & Dwarka
Industry :
Travel & Adventure Tourism
Engagement Duration :
July 2024 – November 2025 (15+ Months)
Headquarters :
Ahmedabad, Gujarat
Scope of Work :
- Social Media Management
- Meta & Google Ads
- Influencer & UGC Campaigns
Challenges
Before onboarding us, Voyagers had an inactive social presence and untracked ad spending. While they had 10K followers, less than 1% were engaging. Their marketing was unstructured and seasonal.
Dormant Social Presence
10K followers, <1% engagement, no active community.
Unstructured Ad Spends
No funnel, pixel tracking, or proper audience segmentation.
Weak Lead Conversion
Manual WhatsApp responses, no retargeting or automation.
Seasonal Lead Spikes
Bookings only during holidays (summer, Diwali).
Zero Google Visibility
No ranking or paid presence on search.
- In short — a strong product, but digitally stagnant.
Our Solution
We built an integrated growth engine combining brand storytelling + full-funnel ads + automation + influencer credibility.
1. Brand & Content System
- Introduced a uniform, adventure-themed visual identity.
- Created storytelling-based reels around traveller emotions & group experiences.
- Built a strong UGC base — travellers sharing reviews, memories & highlights..
- Impact: Organic engagement increased 5.5x in just 4 months.
2. Meta Ads (Lead + Retargeting Funnel)
We ran consistent lead-gen campaigns across Gujarat & Maharashtra with localized creatives and WhatsApp CTAs.
| Campaign | Duration | Spend | Conversions | Cost/Lead | Est. Bookings |
|---|---|---|---|---|---|
| Saputara Adventure Camp | 30 days | ₹70,516 | 4,499 | ₹15.67 | 640+ |
| Dwarka Beach Camping | 14 days | ₹5,967 | 1,092 | ₹5.46 | 150+ |
| Jaisalmer & Matheran Offers | 2 months | ₹1.1L | 2,980 | ₹12.30 | 430+ |
💡 Total Meta Spend (3 months): ₹1.9L → Generated ₹15.2L+ in revenue (avg. ₹5,000/ticket).
3. Google Ads (Performance + Search Intent Campaigns)
We captured high-intent travellers through search-based campaigns targeting phrases like “Manali trekking,” “Saputara camping,” and “tour packages from Ahmedabad.”
- Clicks: 1.34K
- Conversions: 322
- Avg. CPC: ₹15.95
- Spend: ₹21.4K
- Revenue (Attributed): ₹2.4L+
| Campaign | Cost | Clicks | Conversions | Avg. CPC | Conv. Rate |
|---|---|---|---|---|---|
| Manali Trek (Main) | ₹16,935 | 947 | 72 | ₹17.93 | 7.6% |
| Manali Summer Trek (Ad Group) | ₹3,633 | 264 | 127 | ₹13.7 | 48% |
| Kedarnath Search Lead | ₹832 | 131 | 123 | ₹6.35 | 93.9% |
| Total (All Campaigns) | ₹21,400 | 1,342 | 322 | ₹15.95 | 24% Avg. |
4. Influencer & UGC Collaboration
- Partnered with 20+ Gujarat-based travel creators.
- Produced 45+ Reels and 120+ Stories.
- Reached 1M+ organic audience.
- A single Saputara UGC Reel reached 285K+ views and drove 150+ leads.
- Impact: +15% higher DM-to-booking conversion through trust-driven content.
| Metric | July 2024 | November 2025 | Growth |
|---|---|---|---|
| Instagram Followers | 10,000 (inactive) | 68,600 (active) | +586% |
| Monthly Reach | 85K | 640K+ | +653% |
| Total Leads | ~450 | 5,900+ | +1,211% |
| Avg. CPL | — | ₹11.3 | — |
| Total Ad Spend | — | ₹2.3L | — |
| Total Revenue | — | ₹17.6L+ | — |
Key Learnings
- UGC > Stock Creatives → 4x higher CTR
- Search + Social Ads = full funnel performance
- Retargeting leads brought 5.5x ROI
- WhatsApp automation reduced manual time by 60%
- Seasonal dependency removed through year-round calendar
Conclusion
- Voyagers Adventures transitioned from a semi-active digital presence to one of Gujarat’s most engaged adventure travel brands.
- Through storytelling-led content, influencer partnerships, and high-performance ad funnels across Meta and Google, the brand achieved predictable sales, community growth, and a remarkable 9x ROI within 15 months
