La SerentiQa Skincare
About the Brand
La SerentiQa is an emerging Indian skincare brand powered by Deep Sea Water Science and Nano-Technology.
Developed with the proprietary LSQ Aqua™ formula, the brand blends marine minerals, nano-niacinamide, and botanical actives to deliver visible skin transformation.
Their line includes cleansers, brightening serums, night treatments, and sunscreens for all Indian skin types.
The brand launched in July 2025 with Market Minds as its strategic growth partner — managing branding, digital launch, paid media, SEO, influencer collaborations, and full-funnel automation.
Challenges
No Digital Presence
A completely new brand with zero followers or online awareness.
Limited Budget
Needed measurable ROI within the first 90 days.
Crowded Market
Competing with global skincare and celebrity-led brands.
Lack of Credibility
No testimonials, influencer advocacy, or content system
Need for Rapid Sales
Objective: generate revenue from first-time buyers quickly.
Our Solution
We built a complete digital ecosystem that connected storytelling, content, paid performance, influencer marketing, and automation into one measurable growth engine.
Branding & Packaging
End-to-end identity creation, packaging design, and product launch assets.
Social Media Marketing
Daily content, reels, UGC curation, and brand storytelling across Meta platforms.
Performance Marketing (Meta Ads)
Awareness, conversion, and retargeting campaigns driving website traffic & checkouts.
Influencer & UGC Campaigns
35 + micro-creators producing authentic product review and testimonial content.
SEO + Website Optimization
Wordpress setup, on-page SEO, and Google Analytics integration.
WhatsApp Automation (WATI)
Chatbots, auto-follow-ups, abandoned-cart & restock broadcasts.
Lead Tracking & Reporting
Meta Pixel, GA dashboards, ROAS tracking, and weekly reports.
Creative Strategy
- Built a “Science Meets Simplicity” storytelling framework.
- Leveraged UGC reels, influencer reviews, and founder-led videos for authenticity.
- Used problem–solution–proof narratives to educate and convert first-time buyers.
- Festive and theme-based campaigns — “Baarish ka Glow,” “9 Days 9 Colors” (Navratri), and “Diwali Glow Sale.”
- Deployed a mix of awareness creatives, testimonial videos, and retargeting DMs/WhatsApp flows.
| Metric | Result |
|---|---|
| Total Ad Spend | ₹ 59,934 |
| Total Reach | 2.2 Million + |
| Total Views | 2.6 Million + |
| Total Engagements | 36,200 + |
| Profile Visits | 20,200 + |
| Orders (Conversions) | 131 Orders |
| Average Product Price | ₹ 749 |
| Total Revenue | ₹ 98,119 |
| ROI / ROAS | 1.63× (Paid) |
| Influencer UGC Posts | 35 + Creators |
Result: 2.6 M views | ₹59K spent | ₹98K sales | 36K interactions | 3.4× return on total investment
| Automation Type | Impact |
|---|---|
| WhatsApp Chatbot (WATI) | Automated 100% of new inquiries, reducing manual load by 70%. |
| Abandoned Cart Flows | Brought back lost checkouts → 18% additional sales. |
| Broadcasts & Restock Alerts | Converted old engaged audiences → 3× repeat buyers. |
| UGC Retargeting Ads | Lowered CPL by 42% and increased CTR by 2.1×. |
Results in Summary
- 2.6 M Total Views Across Meta Platforms
- 36 K + Engagements & 20 K Profile Visits
- 131 Orders at ₹ 749 AOV → ₹ 98 K Revenue
- 3.4× ROI on Total Marketing Investment
- UGC + Influencer Strategy Generated 4× Higher CTR
- Full WhatsApp Automation Implemented for Follow-Ups & Broadcasts
- Brand Established as a Recognized Nano-Science Skincare Label in 4 Months
Conclusion
- From a complete startup to a recognized skincare label within four months, La SerentiQa’s growth story shows how a data-driven ecosystem can launch, scale, and sustain a beauty brand in India.
- Through Market Minds’ integrated system — branding + ads + influencers + SEO + automation — the brand achieved measurable visibility, engagement, and revenue, proving that smart storytelling and structured marketing can outpace even the biggest skincare names.
