Sturdy Groups (Construction, Bangalore)
category:
Construction, Bangalore
services:
WordPress, HTML
Sturdy Groups is a construction and real estate firm in Bangalore. They had been spending on ads, but results were poor. With CPL (cost per lead) above ₹400 and little brand visibility, they weren’t generating sustainable inquiries.
Challenges
- CPL too high → ads weren’t cost-effective.
- Weak GMB presence → no map-based discovery.
- Social channels inactive → brand looked unreliable.
Research & Insights
We audited their campaigns and found misaligned targeting — ads were reaching the wrong audience. GMB lacked reviews, which discouraged trust. Competitors with local SEO + optimized listings were dominating searches.
Strategy
The focus was to rebuild digital trust while lowering CPL. Strategy included → social consistency, GMB optimization, and smarter paid campaigns with tighter targeting.
Execution & Results
- Revived GMB: added keyword-rich descriptions, fresh images, and initiated a review campaign.
- Designed engaging content for social platforms to build visibility.
- Overhauled paid ads with refined audience targeting & retargeting campaigns.
- CPL dropped from ₹400+ to ₹100.
- 150+ genuine leads per month.
- Local search visibility improved → GMB listing started ranking higher.
Impact on Business &
Key Takeaway
Sturdy Groups became more discoverable and trusted online. Lower CPL and higher volume of qualified leads allowed them to scale marketing without burning budgets.
Strong local presence + optimized ads = cheaper, better leads.
