Studio94 (Interior Design)
category:
(Interior Design)
services:
WordPress, HTML
Studio94 is an Ahmedabad-based interior design studio with a modern design approach. While their offline portfolio was strong, they had no digital presence and were missing out on high-intent customers searching online. They approached Market Minds to create an identity that matched the premium quality of their work.
Challenges
- No digital branding → looked like a small studio, not premium.
- No lead flow from online channels.
- Competitors were already using Instagram reels and walkthroughs to showcase projects.
- Clients couldn’t imagine their lifestyle through Studio94’s content.
Research & Insights
Audience research showed that potential customers were not looking for “just interiors” — they wanted to imagine their future lifestyle. Competitor audits revealed that the most engaging content was before/after transformations and walkthrough videos. This gave us a clear insight: people buy the feeling of a space, not just the design.
Strategy
Our goal was to humanize the brand and create storytelling-driven content that showcased lifestyle outcomes, not just furniture. We also built a simple funnel → DM inquiries → consultation → project sign-up.
Execution & Results
- Produced storytelling reels showing client journeys & room transformations.
- Designed static posts for branding consistency (colors, fonts, style).
- Added “DM us for a free consultation” CTA to every campaign.
- Optimized Instagram highlights with service details + testimonials.
- Lead-to-purchase conversion doubled from ~8% to ~16%.
- Inquiries grew 3X within 30 days.
- Direct DM leads increased organically (no ads initially).
- Engagement boosted by 40% across reels & stories.
- Brand voice established → no longer “generic design posts.”
Impact on Business &
Key Takeaway
Studio94 went from being invisible digitally to closing real projects via Instagram DMs. Their online identity now reflected their premium design quality.
People don’t buy “design services.” They buy stories, lifestyle, and transformation.
